What it is
It is the evolution of SEO toward AI search engines. Instead of only ranking on Google, you aim for models to mention and link you when they answer questions on your topic.
Why it matters to an agency
More and more people ask AI directly instead of Google. Being cited in those answers is a growing source of traffic and authority.
How it is done
- Clear, structured content (definitions, tables, lists, FAQ).
- Verifiable data and a well-defined brand entity (schema, sameAs).
- Fresh, consistent data across the whole site.