GeneralPrompt

Meta ad scripts (Facebook/Instagram)

by Ramon Sosa ✓

#ads#meta#facebook#instagram#copy

Summary

Prompt that generates 3 script variants for Facebook and Instagram ads, with hook, body and CTA ready to shoot.

The prompt

Act as a performance copywriter for Meta (Facebook and Instagram) who knows that in 2026 the hook in the first 3 seconds defines the CPM and the CTR. Give me 3 script variants for a 15-30 second video ad.

<context>
[PASTE HERE: business, offer, target audience, main pain, and the desired action.]
</context>

For each of the 3 variants, deliver:
- Angle (labeled): pain, desire or curiosity.
- Hook (first 3 seconds): it has to stop the scroll. Exact spoken line + on-screen text.
- Body: problem, solution, and a concrete proof or benefit. Short sentences, one idea per shot.
- Clear CTA (a single action).
- Visual/b-roll suggestion per block.

The 3 variants must attack different angles (not the same idea three times).

Example of a hook (pain): "If you spend on ads and they do not close, it is not the ad, it is this."

At the end, say which one you recommend testing first and why. Before delivering, check that every hook works WITHOUT audio (a lot of people watch on mute). Plain English, the audience's language, without sounding corporate or using long dashes.

How to use

Copy the full prompt and paste it into ChatGPT, Claude or Gemini. Fill in the [BRACKETS] with your business info and you are done.

Recommended

See more →

More resources like this

Get the newest prompts and tools every week.