WhatsApp usernames and fixed pricing for AI products

AI updates

Agencies can now charge a fixed rate for Conversation AI and Voice AI, instead of using only a markup on usage. The pricing model is set per product and sub-account. Source: HighLevel changelog.
Markup pricing is still available. HighLevel keeps billing the agency for actual usage, so it is wise to check costs before setting a rate, to protect your margin. Source: HighLevel changelog.

TikTok Lead Ads was migrated to the Marketplace architecture to improve authentication, security and scalability. New connections use the Marketplace architecture and existing ones stay compatible. Source: HighLevel changelog.
The new architecture lays the groundwork for future support of multiple TikTok accounts within one location. Early access can be turned on from Labs. Source: HighLevel changelog.

HighLevel added support for WhatsApp usernames. When a new contact starts a conversation using a username and hides their phone number, HighLevel creates the contact using the username and the BSUID identifier. Source: HighLevel changelog.
Phone number based messaging, contact import and existing automations do not change. Support turns on automatically as Meta rolls out usernames by region. Source: HighLevel changelog.
A contact known only by username cannot receive an initial outbound message. They must start the conversation first so HighLevel can get their BSUID. Source: HighLevel changelog.

Check the real cost of Conversation AI and Voice AI before turning on fixed rates per sub-account. Source: HighLevel changelog.
If you use TikTok Lead Ads, test the Marketplace architecture in a controlled sub-account before expanding it to critical accounts. Source: HighLevel changelog.