AI glossary

Workflow

Summary

A workflow is an automatic sequence of steps (trigger, conditions, actions) that runs on its own when an event happens.

Updated 2026-07-27

What it is

A workflow starts with a trigger (a new lead, a form, a payment) and runs actions in order: send a message, wait, update the CRM, notify someone.

It is the backbone of automation in GoHighLevel, n8n or Make. Built well, it does the repetitive work without human intervention.

New lead, wait 5 minutes, send a welcome SMS, if they do not reply in 1 day send an email, and mark the stage in the pipeline.

Other terms

FAQ

Are workflow and automation the same thing?+

The workflow is the concrete recipe of steps; automation is the general idea that it runs without intervention.