Bot: test backlog for your ads

If you pause and turn on ads by gut feel, you are not testing, you are guessing. This bot turns the week's performance into a list of concrete tests, with hypotheses and creative angles, and leaves it written where you can review it before you spend a dollar. ## By the numbers - Runs **once a week**, not daily: an ad test needs at least **7 days** of data so you do not read noise as signal. - Ask for an explicit threshold for a meaningful difference (example: **20% in cost per result**), because without a threshold any variation looks like a finding. - You review the **first 3 rounds** yourself before anything gets executed. ## The prompt ``` Set up a new bot with a weekly run. Guide me to connect my ad account (Meta Ads or Google Ads) and the Google Sheets file where I want the backlog, and then configure it like this: 1. Review the performance of the ads from the last 7 days. 2. Explain to me in plain English why the ones that are winning are winning: what the copy, the creative and the audience have in common. No jargon. 3. Write the next round of tests in the sheet, one row per test, with these columns: hypothesis, audience, creative angle, suggested budget, and what result would make it a winner. 4. Order the tests by expected impact, not by ease. Ask me before the first run: which campaigns matter, what difference I count as significant (give me the percentage), and what my maximum budget per test is. The first 3 runs are supervised: you prepare the backlog, I review it and correct it, and only after that you save it as a recurring bot. Never pause, activate or change the budget of an ad without my explicit yes. ``` ## What to change before using it - **The sheet.** If you work in Notion or Airtable, switch it there: what matters is that the backlog lives somewhere you open, not in the chat. - **The threshold.** 20% works for small budgets; with more volume, lower it to 10%. - **The permission limit.** The last line is the important one. A bot that can move budget on its own is a bot that can drain your account on a Sunday. ## Credit Adapted from [Ad Test Backlog](https://botdirectory.ai/bots/ad-test-backlog/) by `ericzakariasson`, from the [botdirectory.ai](https://botdirectory.ai) directory (MIT, Copyright 2026 Inbox Zero Inc.). Our version says where the result lands, requires a numeric threshold and adds the permission limit: the original had none of the three.